Users will soon have a new feature that permits them to cut down on the quantity of AI-created content appearing in their feeds. This move comes as the platform announced that it currently hosts more than 1 bn AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a global rollout. This development aligns with a surge in AI content, spurred by recent content generation software.
The Broader AI Trend
It has been noted that almost one in 10 of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A considerable share of this material is classified as low-quality AI content, a label for inferior, mass-produced content that is frequently illogical or bizarre.
“We know from our community that many people appreciate content made with AI tools, from digital art to educational videos, and we aim to offer the community the ability to adjust the amount of that, depending on their own preferences,” commented a company executive.
Volume and Proportions
TikTok shared that there are currently 1.3bn videos on its service identified as AI-generated. In total, in excess of 100 mn media items are added to the service daily, making AI content a minor part of its total content library.
User Control Features
Members will be capable of reduce or increase the amount of AI-generated videos they watch by accessing the “manage topic” setting in the app and picking AI-made media. Further subjects that can already be controlled under the filter include current affairs, style, aesthetics, and movement.
AI Disclosure Rules
The platform’s guidelines require content makers to tag convincing AI-generated content, and it bans dangerous AI impersonations of well-known individuals or critical incidents. Any realistic AI video that is not labeled can be removed under its community policies.
Additionally, the platform will from now on attach an “AI-made” label to content made using its own AI tools, or detected by an cross-platform project for spotting AI-generated material. This step is intended to stop users from attempting to circumvent the tagging system.
Responsible AI Funding
TikTok is additionally introducing a $2 million awareness program for specialists and institutions to produce informative material about responsible artificial intelligence. This program will benefit charitable organizations specializing in training programming and robotics.
Content Safety Approach
The platform has defended its safety measures, during controversy over proposals to make redundant hundreds of content moderators in the UK. TikTok is set to cut hundreds of positions in its trust and safety department in London, with worker representatives and online safety experts expressing worry that staff are being displaced by machine-led review.
A company official explained that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most graphic content before it is viewed by people. TikTok stated a 76% decrease in shocking and graphic content seen by human moderators over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to minimize viewing of dangerous material as rapidly, which is where a extensive automated help is proving valuable process content quickly.”
